Sales Enablement

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How to create a sales playbook from scratch [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 Sales playbooks that sellers actually loveOne of the key drivers — indeed,...

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Sales Enablement

Why is sales enablement important?

Operating at the intersection of product, marketing, and sales, product marketing drives much of the go-to-market strategy, but what happens once the product and its campaign are launched? It’s the sales team’s turn to bring the product message to potential customers and drive revenue....

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Sales Enablement

Cross-selling email templates

Pre-designed email formats you can use to promote additional, relevant products or services to their existing customers....

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Sales Enablement

Account research template

Simplify the process of researching new accounts....

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Sales Enablement

Sales script template

A structured outline that guides reps through the key stages of a sales call....

Understanding sales prospects: The complexity of buyer's journey [Video]

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Sales Enablement

Understanding sales prospects: The complexity of buyer's journey [Video]

Learn more Enjoyed this video? Why not check out some related reading 👇 The B2B buyer’s journey is more complex than everBuyers are...

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Sales Enablement

What is sales enablement?

Discover how we can help your sales reps close more deals in this complete guide....

Competitive intelligence training exercise

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Premium

Competitive intelligence training exercise

A practical role-play session designed to improve team members' ability to handle competitive conversations....

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Sales Enablement

Sales battlecard template

Create a concise, actionable summary of your product, the market landscape, existing customers, and your competitors....

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Product Launch

How to create a product launch internal communication plan

Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most....

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Why it’s time to start measuring the impact of your sales content

Having spoken to many people in the PMA community, I've found that data and system limitations are one of the biggest challenges product marketers face when trying to understand the performance of their sales enablement content....

Three proven strategies for engaging your sales team

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Sales Enablement

Three proven strategies for engaging your sales team

A key part of the role of a product marketer is engaging the sales teams and getting them to take our messages to drive go-to-market strategy - and that can be difficult....

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Reports

PMA Pulse 2023

Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....

The B2B buyer's journey is more complex than ever

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Customer & Market Research

The B2B buyer's journey is more complex than ever

Buyers are 80% of the way through the purchasing decision before they speak to a salesperson, leaving little time for sales to influence their choice. Therefore, your marketing and your brand are more important than ever....

How to boost your marketing campaigns with automation strategies

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Sales Enablement

How to boost your marketing campaigns with automation strategies

Marketing automation strategies have become part and parcel of the modern-day business world. But what are they, how’re they used, and why should your team sit up and take notice?...

Content

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“You win some, you lose some”: Exploring the world of win/loss programs [eBook]

Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....

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5 essential templates for sales enablement [eBook]

Tired of scrambling for sales enablement resources? We've got you covered! This eBook offers proven templates from industry leaders. From sales onboarding to competitive analysis, these templates will streamline your processes and empower your sellers to crush their revenue goals....

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Driving customer engagement through connected sales and marketing [Video]

Learn more Enjoyed Anantha's talk? Why not check out some related reading 👇 Aligning your product marketing with the rest of your...

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PMA Pulse

PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....

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PMA Pulse 2021

PMA Pulse is back for round two - discover this year's best product marketing tools....

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PMA Pulse 2023

Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....

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Product Marketing Framework

Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....

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Sales Enablement

All things sales enablement. Equip yourself with the knowledge, tools, and resources you need to optimize your SE approach....

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Sales enablement

Refresh yourself on all things sales enablement....

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Sales Enablement | OnDemand

If only you could find a goldmine of learnings on sales enablement for PMMs all in one place… well, your wish is our command. We’ve curated this collection so you don’t have to do the searching....

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Sales Enablement Landscape Vol. 1

We decided to dig a little deeper into the world of sales enablement, surveying 400+ product marketers in all stages of their career, all over the world to bring you this...The Sales Enablement Landscape Vol. 1....

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Sales Enablement Landscape Vol. 3 Report

Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....

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Sales Enablement Landscape Vol.2

We’ve surveyed 250+ product marketers and dug even deeper, with the follow-up: the Sales Enablement Landscape Vol.2. Get your copy now....

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Sales enablement learning path

Continue your professional development with this 7-week sales enablement program....